Tim Cook has brazenly said that Apple is engaged on "new product" classes. Many people, clients and rivals alike, assume meaning some kind of wearable computing gadget. And naturally meaning it must be some type of "smartwatch", right? I don’t assume so. First, let’s look at the marketplace for quality timepieces; ones that you’d be proud to put on on your wrist. It’s dominated by firms with centuries of experience. It’s also a excessive-end market: spending a few thousand dollars on a nice watch is chump change. You’re shopping for a work of artwork. Apple actually has great designers, but they’re going to be competing in opposition to craftsmen who’ve been refining their craft because the 15th century. "PC guys aren't going to simply figure this out. There’s an enormous difference right here: the companies that dominated the music player and cell phone markets had been making complete crap previous to Apple’s arrival.
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