Lululemon Rises on Deal to Sell NFL Apparel for First Time Lululemon Athletica I

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Lululemon Rises on Deal to Sell NFL Apparel for First Time
Lululemon Athletica Inc. has entered an arrangement with the National Football League and sports merchandiser Fanatics Inc. to develop a line of fan apparel as the yoga-wear retailer searches for new avenues of growth.
The new Lululemon collection, set to be announced on Monday, is the company’s first link-up with the league. The line includes clothes for all 32 NFL teams and will be sold through the NFL and Fanatics shops, along with team stores, beginning on Oct. 28.
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